The Broadway production of Elton John & Tim Rice’s AIDA with music by Elton John, lyrics by Tim Rice, and book by Linda Woolverton, Robert Falls, and David Henry Hwang opened at the Palace Theatre on March 23, 2000 and ran a total of 1,852 performances.
The original production had its world premiere (as “Elaborate Lives: The Legend of Aida“) at the Alliance Theatre in Atlanta, Georgia on September 17, 1998. A new, revised production opened on December 9, 1999 at the Cadillac Palace in Chicago. A re-staged new touring production later toured China.
For Disney Theatricals, I developed and implemented a launch campaign for Disney on Broadway for Beauty and the Beast, Elton John & Tim Rice’s AIDA and The Lion King featuring around-the-world contests and extensive guerrilla marketing to supplement their existing marketing efforts.
Separately, for Elton John & Tim Rice’s AIDA the fabulously visionary Carol Chiavetta (then Director of Marketing for Disney) and I produced the first ever video email — from Elton John (shot in his hotel room), to introduce AIDA to Disney fans and AMEX cardholders.
Winner of four 2000 Tony Awards, Elton John & Tim Rice’s AIDA is a musical bursting with contemporary energy chronicling the love triangle between Aida, a Nubian princess stolen from her country, Amneris, an Egyptian princess, and Radames, the soldier they both love. Elton John and Tim Rice’s AIDA is an epic tale of love, loyalty and betrayal with an exhilarating Tony and Grammy Award-winning score by Elton John and Tim Rice, their first collaboration since writing the music for the worldwide phenomenon The Lion King.
The show produced a number of hit songs including “Written in the Stars” (recorded by Elton John and LeAnn Rimes, which hit #2 on Billboard’s AC charts in 1999), “Easy as Life” (recorded by Tina Turner and also as a dance remix by Deborah Cox that hit #24 on the US Dance charts in 2004) “Elaborate Lives,” “My Strongest Suit” and “The Gods Love Nubia.”