Project Description

The Price (Broadway)

The Price by Arthur Miller opened at Broadway’s Royale Theatre on November 15, 1999 and ran for 20 previews and 128 performances until March 05, 2000.

Produced by David Richenthal and Robert Cole; Associate Produced by Toby Simkin. This production was first presented by The Williamstown Theatre Festival (Michael Ritchie, Producer)

Directed by James Naughton; Scenic Design by Michael Brown; Costume Design by Laurie A. Churba; Lighting Design by Rui Rita; Sound Design by Jerry M. Yager; Associate Lighting Design: Paul D. Miller

General Manager: Robert Cole Productions, Inc. and Steven Chaikelson; Company Manager: Lisa M. Poyer; Production Stage Manager: Grayson Meritt; Technical Supervisor: Gene O’Donovan; Stage Manager: Kelley Kirkpatrick; Casting: Amy Christopher; Press Representative: Richard Kornberg & Associates and Don Summa; Marketing: Scott Walton Communications and Online Marketing by Toby Simkin.

Starring Jeffrey DeMunn (Victor Franz); Bob Dishy (Gregory Solomon); Lizbeth MacKay (Esther Franz) and Harris Yulin (Walter Franz) with understudies: George Guidall (Gregory Solomon, Walter Franz), Edward James Hyland (Victor Franz, Walter Franz) and Maryann Urbano (Esther Franz)

As Founder and CEO of and  The pioneer in moving the Broadway industry onto the internet.  What started in 1989 as a service called ShowCall via dialup BBS for members of the League of American Theatre Producers evolved onto the world wide web in 1993, and shortly after this,  the vast majority of Broadway shows (starting with Victor/Victoria) and theatrical organizations followed.